Hi my loves! My name is Araia, and I’m the founder of Araia Chanel’s Essentials (ACE), a brand inspired by real curl journeys, real stories, and a whole lot of love for natural hair.

My connection to hair care started long before I ever touched a product jar. Growing up with a mom who was a professional hairstylist, I spent half my childhood in salon chairs and behind the scenes. Salons were never just about hairstyles. They were safe spaces where people laughed, vented, healed, and walked out feeling like the best version of themselves. That energy and that sense of community stayed with me.

But like most of us, my own natural hair journey had its twists...